Creating meaningful experiences with innovative, secure and sustainable AV solutions
About Online Instruments
For over 30 years, Online Instruments has led the way in audio-visual innovation, helping businesses communicate, collaborate, and connect more effectively. From modest beginnings to becoming a trusted AV systems integrator with a global footprint, we’ve built our reputation on technical excellence, client-centric solutions, and a proactive approach to emerging technologies. As members of the PSNI Global Alliance, with AQAV CQT-certified professionals and alignment to AVIXA standards, we reinforce our commitment to quality without compromising our independence or vision.
What started as a passionate team of AV enthusiasts in Bangalore has evolved into a global operation with expertise spanning continents. Our growth reflects our commitment to excellence and our ability to adapt to evolving technologies and client needs.
Continuing our legacy of innovation with
To grow into a globally renowned AV systems integrator with a multi-dimensional approach to doing business, connecting the future with technology and integrating spaces with audio-video, lighting, and automation.
We envision a world where technology removes barriers, enables meaningful connections, and empowers organizations to achieve their full potential.
Our Core Values
We build lasting relationships with employees, customers, partners, and stakeholders through consistent delivery of premium products and services. Our commitment to genuine products and solutions has earned us trust across industries.
We maintain the highest standards in every project, prioritizing customer satisfaction through attentive service. For us, nurturing relationships and delivering excellence are non-negotiable priorities.
Our strength comes from supporting both our team members and customers. We embrace challenges that push our boundaries, constantly evolving to meet and exceed expectations through responsive service and innovative thinking.
We design solutions with longevity and environmental responsibility in mind, minimizing waste throughout the project lifecycle.
Leadership
CEO, Co-Founder
A visionary entrepreneur and one of the founding pillars of Online Instruments, Shivanand M Mahashetti brings over 30 years of rich experience in building and scaling businesses with precision and foresight. His journey is a testament to relentless adaptability, unwavering perseverance, and a deep-rooted belief in the power of collaboration.
Under his leadership, Online Instruments has grown from a modest startup into a trusted name in the AV industry with a strong footprint across India, the APAC region, and the Middle East. Shivanand Sir’s strategic thinking, customer-first approach, and focus on operational excellence have shaped the company’s culture and direction.
CFO, Co-Founder
Mahesh B. Bellad brings over three decades of unparalleled expertise to the forefront of the AV and IT industries. With a profound understanding of business strategies intertwined with industry awareness, he has been instrumental in driving the company's growth and success.
Under Mahesh's strategic leadership, Online Instruments has not only thrived but also set benchmarks within the industry. He plays a pivotal role in developing key partnerships and alliances that extend the company's reach and impact.
His contributions are a testament to his foresight and dedication, making him a respected figure in the industry and an invaluable asset to the company.
Senior Director
AV Business and Operations
With an expert focus on project deployment and market expansion, Manoj brings a wealth of experience and a visionary approach to navigating complex business landscapes. Under his leadership, our AV business has seen substantial growth, marked by the successful rollout of innovative projects and expansion into new markets.
His strategic acumen is complemented by a profound commitment to operational excellence, where he implements best practices that drive productivity, enhance team performance, and ensure the highest standards of quality. Dedicated to fostering a culture of continuous improvement and professional growth, Manoj mentors and develops upcoming leaders within the organization, ensuring a legacy of excellence that underpins our future successes.
DIRECTOR
AV Sales
With over 30 years of industry experience, Ramesh plays a pivotal role in steering the growth and expansion of our audiovisual solutions. Under his leadership, our sales division has flourished, marked by a strategic approach to market expansion.
Ramesh employs a keen insight into industry trends and leverages innovative sales tactics to penetrate new markets and secure a competitive advantage. His commitment to excellence is reflected in the enduring partnerships he has established, fostering trust and collaboration that transcend transactional interactions.
DIRECTOR
AV Service
Muralidhar S plays an important role in ensuring the optimal performance and sustainability of our audiovisual projects. Muralidhar's strategic approach to preventive maintenance and his commitment to exceptional service delivery not only enhance the lifecycle of AV systems but also ensure they continue to meet the evolving needs of our clients.
Through his expert management, Muralidhar ensures that our AV solutions remain state-of-the-art and continue to deliver seamless functionality and user satisfaction. His dedication to quality and service excellence helps cement our reputation as leaders in the AV industry.
Finance Head
With a profound expertise in financial management and a strategic mindset, Seetharama oversees all financial activities of the company, including budgeting, forecasting, and financial planning. His role is crucial in ensuring the financial health and growth of the organisation and making strategic decisions that align with our long-term business goals.
Under his stewardship, the finance team not only supports company operations with robust financial practices but also contributes to strategic decision-making that enhances our market position.
Seetharama's commitment to ethical standards and his proactive approach to financial management ensure that Online Instruments remains financially sound and well-positioned for future opportunities. His leadership qualities make him a valued member of our executive team, where his insights and expertise continue to drive our success.
Senior Vice President
Corporate Business
Avinash plays a critical role in driving the organisation’s growth and positioning within the corporate sector. With a strategic vision and deep understanding of client needs, he leads high-impact business development initiatives, forging strong partnerships with some of the most respected corporate entities globally.
Avinash’s leadership is defined by his ability to blend market insight with a solutions-oriented approach, enabling Online Instruments to consistently deliver value-driven AV solutions tailored to dynamic business environments.
His sharp business acumen and collaborative leadership style have been instrumental in expanding the company’s corporate footprint and nurturing long-term client relationships.
Senior Vice President Projects
Gourishanker leads one of the most dynamic and high-performing project management divisions in the AV industry. With over 8 years of experience within the organisation, he has played an instrumental role in shaping the strategic direction of large-scale AV deployments across India and beyond.
Gourishanker is known for his visionary leadership, operational precision, and unwavering commitment to excellence. Under his guidance, the Projects team has grown into a 200+ member strong force, delivering some of the most complex and prestigious installations across corporate, education, and government sectors on a global scale.
His ability to translate client requirements into high-impact solutions, while managing timelines, resources, and stakeholder expectations, sets him apart as a leader of substance.
Senior Manager Global Strategies
Suhas plays a critical role in driving the organisation’s strategic direction across international markets. With a forward-thinking mindset and a strong grasp of global business dynamics, Suhas leads high-impact initiatives aimed at expanding our footprint, enhancing operational effectiveness, and identifying new growth opportunities in emerging and established markets alike.
Suhas brings a unique blend of analytical rigour and visionary leadership, enabling cross-functional collaboration and aligning business goals with long-term strategic priorities.
His ability to anticipate market shifts, assess risk, and craft data-driven strategies has been instrumental in shaping our global presence and competitive positioning.
Senior Vice President
Corporate Business
Murali P brings strategic foresight, deep industry expertise, and a people-first leadership approach to the forefront of our corporate growth initiatives. With a career spanning over 7 years in the technology and AV domain, Murali has played a key role in driving large-scale enterprise relationships, securing long-term partnerships, and expanding our presence across high-value corporate accounts.
Murali’s leadership is defined by his ability to align business objectives with client needs, building trust-based relationships that go beyond transactional engagements.
His focus remains on delivering high-impact solutions, nurturing sustainable partnerships, and fostering a culture of collaboration and accountability within his team. Murali’s steady and visionary leadership continues to strengthen our market position and reinforces our commitment to excellence in every corporate engagement.
Vice President
Sales
Suraj plays a strategic role in driving growth and building high-impact client relationships across key verticals. With a results-driven mindset and an unwavering commitment to customer success, Suraj leads sales with sharp business acumen and a collaborative leadership style that empowers his team to consistently exceed targets.
With a strong focus on solution-oriented selling and long-term client partnerships, Suraj is instrumental in expanding market presence and delivering revenue growth.
Vice President
Technology & Solutions Engineering
Sachin plays a critical role in shaping the technological vision and driving innovation across the organisation. With a deep understanding of emerging AV technologies and a passion for excellence, Sachin leads the technology division with strategic foresight and technical expertise.
His ability to translate complex technical challenges into scalable, high-impact solutions has been instrumental in positioning Online Instruments as a trusted technology partner in the AV domain.
His focus on quality, reliability, and future-ready systems ensures that every solution delivered under his guidance meets the highest standards of performance and usability.
With a clear vision and an unwavering commitment to technological excellence, Sachin continues to drive Online Instruments forward in a rapidly evolving digital landscape.
Vice President
Corporate Business
Sachin brings strategic foresight and a results-driven mindset to the forefront of Online Instrument’s enterprise growth. With a sharp acumen for corporate relationship management and business development, Sachin leads initiatives that drive large-scale partnerships and long-term value creation across diverse industry verticals.
Sachin plays a key role in forging high-impact collaborations with Fortune 500 companies, consulting giants, and large enterprise clients, contributing significantly to the company’s sustained expansion in the corporate sector.
A firm believer in trust-based partnerships and proactive engagement, Sachin’s ability to anticipate client needs and align them with the capabilities of Online Instruments has earned him a reputation as a reliable and visionary leader.
Driven, focused, and always forward-thinking, Sachin Sanapuji is instrumental in shaping the future of corporate business at Online Instruments.
Company Secretary
Corporate Business
Vijayalaxmi, an Associate Member of the Institute of Company Secretaries of India (ICSI), plays a pivotal role in strengthening Online Instruments’ corporate governance framework and ensuring seamless compliance across all regulatory touchpoints. With a strong foundation in Company Law and corporate secretarial practices, she brings a meticulous, process-driven approach that safeguards the organisation’s legal integrity and operational excellence.
With over 9 years of experience in corporate governance, compliance, and contract management, Ms. Kedia combines her expertise as a qualified Company Secretary, Law Graduate (LL.B.), and specialist in U.S. Contract Drafting and Paralegal Studies to deliver value across complex legal and regulatory landscapes.
Corporate Social Responsibility
At Online Instruments, we believe in leveraging our expertise to create positive impact beyond business. Our CSR initiatives focus on:
We’ve adopted 25 government schools and established the Smt. Annapurna B. Bellad Arts & Commerce PU College and Om Central Public School in rural Karnataka to provide quality education to underserved communities.
During the pandemic, we organized free summer classes for government school students who lacked access to educational resources, bridging the digital divide.
We host training programs that empower youth with technical skills in the audio-visual industry.
Get in Touch
Your vision deserves more than just AV technology – it deserves expertise. Whether you’re exploring your ideas or need to upgrade existing technology, our team is here to understand and create solutions that match your unique needs.